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Promotion and marketing is weird. Not tough, not bad, just weird. Everyone and no one seems to know what they're talking about. And I'm not sure I want to spend time and money promoting. I love doing little things -- designing post cards, business cards and stuff like that. But ads in newspapers and stuff? Trying to get on the radio or tv? Maybe it's a hurdle I have to overcome. Or maybe my instincts are right.
You gotta just spend time writing, and writing well, and then putting that writing out where people can find it. Promotion and marketing stuff is what's supposed to help people find your writing. But with the great flood of self-publishing out there, how much marketing would it really take, and how much would it cost?
Hard to say. I guess that's why even the big publishers get it wrong with marketing sometimes.