Sunday, October 21, 2012

The Trials of Marketing Part One


I just spent all day ordering my first ever promotional postcards.

Okay, maybe not allll day.  But it felt like all day because I had to redo the postcards so that they fit within the bleed margins.  I thought I already had, but apparently not.  Also, apparently my powers of math are weak, because they weren't quite proportioned right.  After playing with resizing the existing postcard sides, I gave up and rebuilt them from scratch.

Then and only then was I able to upload them, order them, and I then find out that with the not-cheapest but not most expensive shipping, they will arrive the day before Orycon.


That's a little tighter margin than I like, but I'll live.  And they are done.  Done!  For this batch, anyway.  With the heart attack moment at the end of ordering time (finding out when they'll actually arrive) I think I would have preferred to go with a local big box instead and worry about getting the cheaper price later.  Especially since the shipping was scary expensive.  The moolah I saved I basically lost to shipping.  Assuming the quality would have been the same (I'm not sure it is) I think I would have rather spare myself the heart attack and buy the cards at a higher-per price and driven them home myself.

But, having said that, now that I'm a (scarred) postcard-creating veteran, I can save buckaroos by ordering larger batches with essentially the same shipping from the same company.

Or not.  These postcards may not result in any sales.  If not, I guess I'll be out about $60, which is not devastating in the grand scheme of things.  If so, it'll be money well spent even if it only initially sells me a couple of copies.  That'll be a couple of chances for reviews, a couple more chances for the word to get out, but most importantly, a couple of chances for the writing to prove itself (or not.) 

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